Kaleigh Moore, freelance e-commerce writer and the co-host of the Creative Class Podcast, discusses building a business, networking, and being a good human.

Christian Borys, former journalist for the likes of VICE and BBC and founder of Blackhawk Digital, shares his process for crafting and creating captivating stories.

Lead genius, Founder of Copyhackers and Co-founder of Airstory, Joanna lovingly refers to herself as the original conversion copywriter. She built Copyhackers to teach people how to write copy and use their words to make people say yes. In today’s episode, we cover a lot of ground, from discussing what copywriting really is and eavesdropping on your customers to the importance of testing.

Kait Paschall, Professor of UX/UI at ENTI (The University of Barcelona) and Project Manager of closed captioning at Epic Games, explores accessibility in games and web development.

Joel Klettke, Founder of Business Casual Copywriting and Case Study Buddy, shares why case studies should be part of your conversion content strategy.