Lead genius, Founder of Copyhackers and Co-founder of Airstory, Joanna lovingly refers to herself as the original conversion copywriter. She built Copyhackers to teach people how to write copy and use their words to make people say yes. In today’s episode, we cover a lot of ground, from discussing what copywriting really is and eavesdropping on your customers to the importance of testing.
Carrie Dils is a web developer, freelancer, consultant, and educator. But most importantly, a professional, self-proclaimed nacho maker. Her journey began with a vision for a coffee shop, and now she finds herself positioned as an educational leader and regular conference speaker. In this episode, we discuss the freelancer dilemma, why making up cool kids clubs is not cool, and how to build bridges and share knowledge.
Mario Peshev’s writing has been featured in Forbes and Inc. He is the CEO of DevriX, a technical agency that provides high scale solutions to small and medium enterprises and startups. In today’s episode, we discuss why going niche isn’t always the final endgame, using mediums efficiently and persistence.
Stephanie Hurlburt is an Engineer and owner of Binomial, a tech company that keeps image files compressed to that they perform better online. Her first client was Netflix, and after nearly two years, they are delving into the fields of medicine, education, and fashion. In this episode we discuss the importance of a work-life balance, Twitter, giving back to communities and the always elusive, constantly searched for destination: happiness.
Howard Mann, author of Business Brickyard and Don’t Perfume the Pig has 7 year’s experience of owning his own business and 17 years of small business consulting, where he helps owners sell their businesses within a given time frame. In this episode, we discuss why you should focus on the clients you enjoy working with, ignore your competition, and create longer horizons for true success.