Akbar Sheikh’s story sounds like an overnight success. However, before building his business, he struggled with being overweight, bad habits and friends, no why, no spirituality, crippling anxiety, and homelessness over the course of 10 years. Today, he helps entrepreneurs scale so they can give more to their families, communities, and favorite charities, hence, making the world a better place.
Self-reflection has been an important part of his journey in business and life.
“It’s actually very easy to stay busy. I think the talent is to get rid of the noise… and to just relax, and focus, and reflect. I think a lot of growth happens when you do that and I think a lot of us prevent that growth by staying so busy.”
Give Back and Discover Fulfillment
Akbar overcame homelessness by working for commission selling digital products. He discovered his why when he realized he felt more fulfilled doing some consulting work for a non-profit on the side than for receiving a $20,000 commission check.
His current consulting business has only been around for a little under two years now, but he has found that the biggest growth of his business is due to having coaches and mentors.
The Value of Coaching and Mentors
He discovered that having this outside perspective of an expert is helpful because the simple things are what you can be blind to in your own business. Often, people need permission, accountability, and a push to make a change and fix a problem.
The magic formula is to get your mind right, get a coach to give you a plan, and be relentless with following that plan.
Akbar’s Ethical Principles of Persuasion
- Copy
- Authority
- Likeability
- Tenacity
- Social Proof
- Scarcity
- Reciprocity
These things define the success of the businesses he works with.
Advice:
“Have you given yourself that permission to let go of being shy, to let go of not wanting to sell…. To get into a totally different mindset of complete conviction that my stuff is legit, my stuff works like crazy, and it’s going to massively improve the quality of your life? That state of mind changes everything. When you in your heart of hearts believe that, it’s a game changer.”
If this is not how you feel, here is your opportunity to realize that and work towards having a business that you believe in that strongly.
Challenge:
- His number one secret for success has always been giving.
- Check out his book that he is offering JLP listeners for free!
Contact:
Facebook: Secrets To Scaling
LinkedIn: Akbar Sheikh
Instagram: The Akbar Sheikh
Website: Akbar Sheikh
Masterclass: Scale Masterclass
Books: 7 Figure Book
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