Greg Reese has been working since 1996 as a creative, conveying meaningful ideas. He is the principle person behind Reese Creative and his services include copywriting, creative direction, naming, interviewing, and strategy. Personally Greg is a family man, a person of faith, and a fan of CrossFit.
Greg works a lot with health care, banking, and higher education. Oppose to working with a team, Greg continues to work solo and finds that it works better for his clients.
“People understand words and ideas and that they need them. So they hire me for that… when it gets into areas that are more nebulous, where they don’t really understand how I would manage a creative project, they either already have that or don’t know what it is or the value of it. If I went out into this market and said strictly I’m a creative director, I probably wouldn’t have much work.”
With the sheer amount of information, Greg validates his work by focusing on the one person who will read his work and could be affected by what he has to say and how he says it. You’ll always be part of the mass conservation as a copywriter so make sure you are intentional and pay attention to the people and message that matter most.
Greg learns from a variety of sources. He’s been a lifetime subscriber to the New Yorker. He likes the New York Times Sunday edition, the Wall Street Journal, and a variety of sports blogs. He enjoys authors like Jonathan Franzen and Peter Kreeft.
Exercise has helped Greg be a better at his work since as early as college. Without it, he thought he’d be in a much worse place. Another place that helps him get out of his thoughts is working on the yard.
“I’m doing something that has tangible effect. With words and ideas it can be a little abstract. I go back to very tangible things.”
If things don’t catch on for Greg, he drops them. He views this inability to stick things out as his biggest failure.
Greg doesn’t waste time when it comes to acting. He would rather be proactive than to wait or let things fester, so much so that drive has the largest impact on his professional career (even more than skill).
Greg feels like he’s in a career that best suits him. When I asked how others could determine how to find the career that best suits them, he said two things: take a close look at what you’re interested in and take an equally close look at what you’re limitations are.
“Don’t ignore what your limitations are anymore than you should ignore what your strengths are.”