Liston specializes in marketing and consulting in the tech industry. He strives to focus on the human element within the tech world. In that vein, he delves into content development, copyright law, sales and marketing. He is a true entrepreneur.
“If someone has a good product and there’s a market for it, yet the company just doesn’t feel comfortable with their sales, that’s my perfect client.”
He walked away from a $10 million company that had just offered him the title of CMO (chief marketing officer) to start his own company because he decided he’d rather do that than accept the new position.
While Liston loves big numerical wins that are quantifiable, he also enjoys bringing a different perspective and teaching new methods to others.
He tries to learn by listening to people that have already achieved what he’d like to achieve such as entrepreneurs in business. Once he pinpoints someone who has achieved significant success, he researches to learn everything he can about that person’s methods. He also utilizes CreativeLive to learn.
Liston loves the outdoors and he cites exercise as a regular habit that makes him better at his job, especially weight lifting and playing basketball. It reduces his stress, improves his sleep, and helps him focus on what’s important.
After Liston made significant changes in his life that included losing weight and finishing his college degree, he gained confidence in himself that he could achieve just about anything. As a result, his personal motto became “Why not me?”
Liston believes that his biggest professional failure was not leaving his job earlier before starting his own business. He regrets losing that time and not having it to spend on other endeavors that he pursued after leaving that job. He believes people should trust their instincts when making decisions.
“In my business…I always feel pressure to do something. Your gut will tell you when to act, and once you decide not to act on that and you start to build some guilt and resentment towards yourself, you’ll know you made the wrong decision. So figure out how to address those signals sooner next time.”
Liston wants to help his clients understand that change may seem painful initially but it can be extremely beneficial in the long run. Some ways to see results of this are testimonials, downloads, number of installs, word of mouth, and case studies. All of which he collectively describes as social proof.
Liston defines success as happiness, health, family, and friends.
“You cannot be successful in the long run if you don’t have your health.”
He attributes his success to hard work, luck, learning from his dad, and a dedication to learning.
He aims to be introspective and honest with himself. He wants to achieve a strong legacy, run his business well, and be a good husband.