When you think of the process behind podcasts, your brain might jump to the recording, editing, and publishing of a podcast, however, that’s only the production phase. Planning, promotion, and tracking progress are all equally crucial parts of the puzzle.
Why Podcasts Matter:
Digital marketing can be as challenging as a toddler trying to run. No matter how hard you try, you don’t make it very far before you get stuck. This is where podcasting can help.
In his book Zero to One, Peter Thiel talks about the scale of competition and how we often underestimate our competition. If we apply his philosophy to visual marketing compared to podcasting, it’s clear that podcasts have a serious advantage.
“Anything else that demands attention from my eyes has the potential of taking me away from your blog post, from your video… but what’s interesting about audio is it’s the one medium that kind of is protected. Because you can do audio while you’re doing something else… and I can’t do that with visual mediums.”
The only other things that are competing with a podcast is other podcasts, the radio, and music.
I see so much opportunity in this growing space that my agency Come Alive Creative has now shifted from web development to solely podcast production.
How it Works:
- You build authority by hosting speakers who are in your niche.
- You discover authentic access to new audiences. You can’t fake it on a podcast – people either like you or they don’t, and you find the right audiences based on who you are.
- Podcasting is one of the ultimate storytelling platforms. We’re drawn to people who are real and vulnerable.
- The results are real and measurable. You might have a smaller following and audience, but they are very loyal. Factors you can measure are social proof, site traffic and conversions, email sign-ups, open rates, engagement, networking and referrals, generating and recycling content, and learning!