Mario Peshev is a marketing influencer, CEO and digital consultant. With his DevriX team of 30, distributed across 7 countries, he works with everyone from airline companies, car companies, banks, magazines, and organizations, solving specific business and technical problems.
Forget 8 hour work days, Mario’s typical day on the job is 12 hours. Today’s interview is recorded after a 17-hour workday. He says that even those long days still don’t provide enough hours to accomplish everything at hand.
Why Marketing Should not Be Your Next D.I.Y. Project
When it comes to digital marketing, Mario’s work ethic illustrates the importance of investing in professionals to take care of it for you.
While he does allow that it is possible for some business owners to bridge the gap and beat the learning curve, especially if they have sales or marketing experience, it is not ideal. As a business owner, your to-do list is never-ending and marketing can’t be left up to chance.
Instead, he recommends working with a freelance agency who can market themselves to you in an effective way. Set measurable goals so you can protect yourself and see what works. Eventually, you can hire someone in-house to keep things moving and improving.
While the marketing strategy buzzword of the moment seems to be “niche,” Mario believes there’s more to the story than that. The natural progression is that as you become an expert in a small area, you grow as a leader, making it important for you to ultimately understand how the entire process works.
“You need to understand what everyone else does, obviously not as much as them, but at least really understand what they do: what is their process, what is their thinking process, how is their work related to everyone else’s… in order to be an effective leader.”
Use Mediums Efficiently
Make your content go as far as it possible by focusing on the key priorities and exploring mediums.
“It’s incredibly important for people to understand their buyer personas, you know their ideal type of customer, what they do, where they hang out, how to meet them, what kind of problems they have and so on, in order to create effective marketing.”
Mario doesn’t encourage ignoring competitors, but instead of going toe to toe, he suggests focusing on a vertical or area you are ignoring. It’s about being innovative.
“It’s about the audience. It’s about the medium. It’s about the timing.”
See what the interaction is, explore the repurposing potential, and try different content on various mediums.
When it comes to mediums, Mario spends most of his time on LinkedIn, Twitter and Quora. Quora is all about expertise and sharing, and he began with reading, and then decided to write more and answer questions. His writing has reached over 1 million views on Quora and at the same time, it feeds him with questions he can answer and turn into content.
To Mario, it is all about persisting. This sounds simple, but it is not. This is because the majority of people give up after a period of time. You have to follow through.
Additionally, measuring your data is key to realizing marketing success. By tracking your work, taking notes and understanding what you need to prioritize, you will be able to see what works and what doesn’t. This prevents you from making the same mistakes again and again.
Mario’s challenge to you is to add three personal things to your new year’s resolution list that will impact you professionally. And don’t just add them, make them happen before the end of the year.