He grew up working in car sales for his family dealership and went on to found a successful digital agency with his father that continues to thrive today.
Being a car salesman and growing up in that culture taught him a lot about how to understand people and their needs. This has translated well to his work as a software salesman and entrepreneur.
Matt has created a lot of content over the past decade from WordPress tutorials to blog content. His priority has been less about measuring how things perform analytically, and more about what generates a response from his audience.
“I’m going to keep creating content… number one, that satisfies, scratches my creative itch… number two, that keeps me aware or keeps people aware of what I’m doing, and then leveraging that audience in the future.”
While he doesn’t feel particularly drawn to specializing his wide-ranging library of content, his word for 2019 is “intent.” He is focusing on projects that either move the needle for him financially or are fulfilling.
Matt has been hosting the Matt Report Podcast for a few years, and recently launched his locally focused podcast, Southcoast.fm. Working on this new project has highlighted the importance of connecting locally and he is now building his reputation as the WordPress and podcast guy in his community. While it can be tempting as digital entrepreneurs to compare yourself to the big names, he shares how this endeavor has reminded him that you have to start somewhere.
When it comes to vetting guests that he brings on to his shows, he focuses on finding authentic people who bring new information and value to his audience and are not just trying to promote something.
Leaving a legacy that benefits his family and that his sons will be proud of is important to Matt.
“My goals are to reinvest in
my localpodcast that I create, in the hopes that creating that content and creating the connections that I do in my local community… can help my family. I hope that the content that I create there will be everlasting for my sons and be able to create the connections that will help them later on in life.”
From monetization, monitoring, privacy, and censorship, Matt is transparent in his lack of trust in many of today’s online platforms. His strategy? D
If you have been thinking about starting that YouTube channel or podcast, do it. Now, is the time. Just make sure you have a topic you are passionate about.
Matt Medeiros | CraftedByMatt.com