In This Episode You’ll Learn:
- How to evaluate and maximize your top-performing content.
- Indicators that you need professional marketing help.
- Why the user should be the center of your marketing efforts.
Marketing Through Changes
Natalia is an SEO expert and has been with SEMrush for over five years. It’s had a huge impact on how she thinks about business and the web, and she loves the intersection of language, internet technology, and human connection that digital marketing entails.
She notes that the past years have introduced some steep challenges to the digital marketing space, such as cookies potentially being removed from websites. Even if that happens, Natalia is positive that marketers can still adapt and stay relevant with strong content.
What To Prioritize In Your Marketing
Natalia doesn’t believe that there’s a one-size-fits-all approach to deciding what to prioritize in your business’ marketing strategy.
However, if you don’t know where to start, she recommends asking: What can be done easily? Prioritize what you can accomplish without seeking outside help or resources.
For example, companies can start prioritizing garnering good reviews. Natalia urges not to be stressed about bad reviews. She has seen statistics showing that nothing but perfect reviews leads to customer skepticism. Having some bad reviews is actually in your favor.
Maximizing your already-strong content is also a good starting point when upping your marketing game. Natalia suggests:
- Update your content.
- Keep an eye on the competition.
- Make efforts in new types of content. If you only write blogs, try diving into video.
She also recommends optimizing your website for images, mobile responsiveness, and fast loading speeds. These things make the user’s experience more enjoyable.
[31:26] “Marketing gets muddy, but for me the user is in the center of everything. And then from this point, I will start thinking about how to convert. But the feelings and needs of a real user [are] very important.”
How Do You Know You Need A Professional Marketer?
Natalia shares the first indicator you may need professional marketing help lies in website traffic. If it’s slowing down, that’s a sign something is going wrong.
More common indicators include:
- Less activity with you on social media
- Fewer reviews on Google or other websites
- Too many bad reviews
Users, employees, and clients who no longer receive your services can also be resources for troubleshooting ways you can improve your marketing. Hiring a marketer to reach out and collect data can greatly improve your conversion rate and positive website traffic.
