What are the benefits of making a podcast? Will a podcast help your business? In today’s episode, I discuss 9 different ways you can determine the return on investment or ROI of your podcast.
Recycle your Content: A recap of my WordCamp Grand Rapids talk
We have a time and reach problem; we spend too much time creating content (articles, videos, podcasts, etc) that does not make any impact. The solution: Reuse your content.
Reflections on a Podcast Launch & the Lost Season
In this episode, I (Jeff) document the week of launch and reflect on the “lost season.” I also give you a behind-the-scenes look at what it’s like to work from home. Best of all, you get a preview of season 02.
Power of Brand Positioning
Philip Morgan specializes in brand positioning and is convinced the clear position will attract more of the right clients to your business. In this episode, Philip shares his journey of going from bankruptcy to a thriving consulting business and the changes he made to get there.
Delivering Value to Your Clients: Thoughts from an Outreach Consultant
Kai Davis helps freelancers and consultants uncover hidden profits in their business without spending more on marketing. In this episode, Kai shares a wealth of information on the importance of client relationships and growing a sustainable business.