What are the benefits of making a podcast? Will a podcast help your business? In today’s episode, I discuss 9 different ways you can determine the return on investment or ROI of your podcast.
The 9 possible ways you can determine the success of your podcast include:
- Number of downloads or listens
- Sponsorships and Ad Revenue
- Podcast Reviews
- Site Traffic and Conversions
- Email Sign-Ups, Open-rates, and Engagement
- Networking and Referrals
- Generating and Repurposing Content
- Learning for All
This episode is a must listen if you are considering starting a podcast for your company. Plus, you get to hear my smooth late night jazz voice because I recorded so late!