Podcast ROI – How to determine if your podcast is worth it

What are the benefits of making a podcast? Will a podcast help your business? In today’s episode, I discuss 9 different ways you can determine the return on investment or ROI of your podcast.

The 9 possible ways you can determine the success of your podcast include:

1. Number of downloads or listens
2. Sponsorships and Ad Revenue
3. Podcast Reviews
4. Site Traffic and Conversions
5. Email Sign-Ups, Open-rates, and Engagement
6. Networking and Referrals
7. Relationships
8. Generating and Repurposing Content
9. Learning for All

This episode is a must listen if you are considering starting a podcast for your company. Plus, you get to hear my smooth late night jazz voice because I recorded so late!

Resources
9 Ways to Determine ROI of Your Podcast [article]
1000 True Fans
Missing Link
Matt Brown
Dan Moyle
Rebecca Gil

Credits:
Hosted by Jeff Large | JeffLarge.com
Produced and Powered by Come Alive Creative | ComeAliveCreative.com
Music provided by Birocratic | SoundCloud.com/Birocratic