Jeff Large

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October 25, 2017 By Jeff Large Leave a Comment

Podcast ROI – How to determine if your podcast is worth it

The Jeff Large Podcast
The Jeff Large Podcast
Podcast ROI - How to determine if your podcast is worth it
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Podcast ROI episodeWhat are the benefits of making a podcast? Will a podcast help your business? In today’s episode, I discuss 9 different ways you can determine the return on investment or ROI of your podcast.

The 9 possible ways you can determine the success of your podcast include:

  1. Number of downloads or listens
  2. Sponsorships and Ad Revenue
  3. Podcast Reviews
  4. Site Traffic and Conversions
  5. Email Sign-Ups, Open-rates, and Engagement
  6. Networking and Referrals
  7. Relationships
  8. Generating and Repurposing Content
  9. Learning for All

This episode is a must listen if you are considering starting a podcast for your company. Plus, you get to hear my smooth late night jazz voice because I recorded so late!

Resources
9 Ways to Determine ROI of Your Podcast [article]
1000 True Fans
Missing Link
Matt Brown
Dan Moyle
Rebecca Gil

Credits:
Hosted by Jeff Large | JeffLarge.com
Produced and Powered by Come Alive Creative | ComeAliveCreative.com
Music provided by Birocratic | SoundCloud.com/Birocratic

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