In This Episode You’ll Learn:
- Why $30k is a small price to pay for a good domain name
- The value of using the human voice in business
- Indicators that it may be time to acquire business investors
Words Matter
The types of words we choose have the power to inspire or belittle, to leave positive or negative effects. Stephanie believes content creators have a great responsibility to choose their words carefully. There is no neutral zone.
She says the human voice has a unique capacity for encouraging others.
“There’s an added level of intimacy . . . and an ability to reach someone on an emotional level that you wouldn’t necessarily have . . . [without] the dynamic of the human voice.”
The human voice creates a relationship between your business and your customer.
What’s In A Name?
Stephanie says her company’s first breakthrough happened when she acquired the domain name Voices.com.
“You can’t put a dollar amount on the value of a good name [or on] how much SEO value it [adds].”
For an online company like Stephanie’s, a strong, simple domain name was the difference between doing business with Fortune 500 companies and invisibility.
“To really be that industry leader you need to have a name that people can get behind.”
When to Say Yes to Growth
If you’re thinking about acquiring investors for your company, ask yourself:
- Do I have difficulty delegating responsibilities?
- Can my company continue to grow with the resources it already has?
If you answered no, then you may be ready to invite investors into your business. Stephanie shares that she was hesitant to welcome investors, but she’s happy she did. Investors can improve the quality and range of services offered to customers.
Know Yourself
Stephanie encourages entrepreneurs, marketers, and creatives to get to know themselves and the way they create. Strive for continuity amongst your professional life, personal life, and your words. Your career and your customers will thank you.
Learn More:
- Stephanie’s website
- Stephanie’s LinkedIn
- Stephanie’s Twitter
- Voices.com’s Facebook
- Voices.com’s YouTube
