In This Episode You’ll Learn:
- How to earn over $100k from a free-ticket virtual event
- How to get top speakers for your online event without paying a cent
- The most important step in building a successful virtual event
The Virtues of Virtual
Liam hates missing out. His goal is to make sure that no one has to. Liam and his team plan, create, design, and strategize their own virtual events—and help clients do the same.
Virtual events are more budget-friendly, accessible, and achievable than in-person events. Liam always offers three options for entry to the event:
- A free ticket. Attendees get access to the event and all materials during the time of the event.
- A $100 all-access pass, which includes recordings, transcripts, and summaries of the sessions.
- A $3-10k back-end offer. This is a high-dollar ticket that includes all event materials and a service or product, such as an online course, training program, new software, weekend retreat, or 6-12 month coaching program.
Start From the Back-End Offer
The back-end offer is the main revenue driver of the online event. Events that don’t offer a back-end offer are not nearly as profitable as those that do. For example, Liam provided this graph to demonstrate the difference in revenue he’s seen between events without a high-dollar offer (Summit A) and events with one (Summit B).
Graph provided by entrepreneurshq.com
Liam says to make sure you have an existing high ticket offer for at least $10k before you decide to host an online event. If not, create, validate, and sell one to at least three people to gauge if there’s a demand.
“Make sure you think about what the end goal is, what the main revenue driver is for the event . . . and then work your way backward, reverse engineer it.”
Design your event to target your ideal customer. Then, it’s only a matter of good marketing and guiding attendees through the funnel to your back-end offer.
Get The Best Speakers
Liam has a knack for getting the top influencers in any field to speak at his virtual events—and he gets them to do it for free.
“We’ve never paid a speaker for our events.”
The key? Make it a win-win. Start with a thoroughly developed event website, design, and strategy. Secure lesser-known speakers first. Then, reach out to at least 30 big-name speakers on LinkedIn. Confidently let them know the details of your event, who has already agreed to speak, and the other big names you’re going to ask. Speakers love the chance to be elevated to the level of an authority in their field, and your invitation will be hard to turn down.
Liam says if you do these steps well, your event will stand out—even in the age of COVID and seemingly-endless Zoom calls.