In This Episode You’ll Learn:
- The benefit of niching down
- Why you don’t need to be on social media 24/7
- The importance of creating short, informative content
Matt helps people become MicroFamous. Working primarily in podcast PR and production, he helps business owners produce and launch highly targeted podcasts that speak directly to their clients.
There are several prevailing views around the right way to approach marketing for your business. Should you be a jack-of-all-trades? Or should you niche down to a specific group of people? Matt believes you do not need to have a huge audience to sell — you simply need to be influential to exactly the right people. Everybody else is a distraction.
“We are so inundated with this idea that if you aren’t building the maximum, largest sized audience possible, you will fall behind and you won’t have a successful business … and it’s not reality.”
You can run an extremely profitable business without being on social media 24/7. Matt wants to set people free from the constant internal and external pressure of being available and ready all the time.
“The most important thing that you can do is make sure that the business that you are promoting has a clear and compelling idea.”
Narrow down what your business does and who it’s for. If you can express in one to two sentences what you can do and why people should hire you, that will determine and grow your success.
Using Podcasting To Scale
Influence creates scalability. Matt says podcasting can allow people to get a message into the world that might get ignored otherwise. You don’t have to be extroverted to cut through the noise.
“Podcasting allows you to build real, enduring influence into a space.”
Creating a podcast also is the perfect medium for introverts. You can reach more people with your message in an intimate yet comfortable way.
To Be First Or Not
Being the first to the market with a product or service allows you to gain a competitive advantage and customer loyalty. Matt believes that in order to be a successful first-mover in your niche, you have to get three things right:
“It’s not necessarily who gets to the market first. It’s who gets into the minds of the market first.”
Keep Your Audience’s Attention
People want answers fast. Matt believes that attention spans are getting shorter and in order to stay relevant, short-form and more informative content are key.
Create content that solves the problem for your target audience, is number-based (e.g. “7 Ways To” or “5 Steps To”) and hyper-focused.
“Your value is not how much content you offer; it is how you solve the problem in the shortest amount of time possible.”
Also Mentioned In This Episode:
- MicroFamous by Matt Johnson
- The Business of Expertise by David C. Baker