Jeff Large

Podcast Producer & Host

  • Home
  • About
  • Podcast
  • Blog
  • Resources
  • Contact

January 27, 2021 By Jeff Large

Ross Drakes | Achieve Sustainable Growth with Branding, Positioning and Messaging

The Jeff Large Podcast
The Jeff Large Podcast
Ross Drakes | Achieve Sustainable Growth with Branding, Positioning and Messaging
00:00 /
RSS Feed
Share
Link
Embed

Download file | Play in new window

In This Episode You’ll Learn:

  1. How to create sustainable growth
  2. The importance of listening to your team
  3. Why you must always be willing to evolve

Create Sustained and Moderated Growth

Ross helps clients identify the difference they want to make in the world. Once his clients have recognized their driving factor, Ross’s team gives them the tools to turn that into a brand that ultimately connects with people.

“We think the key to having a more sustained and a more moderate growth is to have an audience who is actually listening to you and who actually cares about the things that you do.”

Build a brand people care about. By using creativity, out-of-the-box thinking and design to enhance messaging that really connects with people, you allow the customer to feel personally affiliated with your company. 

Listen To Your Team

Be mindful of your team and how they feel. Ross shares it’s important to carve out resources and time for your team members so they can ask questions and receive help when needed.

Know when to say no. Don’t take on projects that don’t fit with your company. If you start taking on work that you don’t want to do, people will start associating your company with that undesired work. If you and your team have a passion or a goal, stick with that.

Continue To Evolve

Companies must continually progress in order to stay relevant and competitive in their industry. Ross says that his company is always trying new tactics or different experiences and he expects some of them to fail. You have to be willing to take risks and make changes.

“It’s important for businesses to evolve and move.”

Focus on staying ahead of the curve and allow the space for new ideas to form. 

The Power in Design

Design is one of the most powerful communication tools that we have. You are able to gain more credibility and put more weight behind what you are talking about simply by having something to show for it. The beauty of design in podcasting — or any other form of media — is that you can highlight key points and then visualize them in different ways, such as in a blog or social post.

“The key to being a really good designer is curiosity.”

Ask questions and interrogate the things that you believe. Assemble little pieces of every conversation you have as you are learning, and your philosophy and way of thinking will improve.

Learn More:

  • Ross’s LinkedIn
  • Ross’s Website
  • Ross’s Twitter

Also Mentioned In This Episode:

  • Nicework

Share this:

  • Tweet
  • Email
Jeff Large logo

Helpful Links

Podcast Strategy & Production
Learn how to podcast

Personal Links

Contact
Twitter
LinkedIn
This website was built by

Come Alive Creative

This website is hosted by

Siteground

  • Home
  • About
  • Podcast
  • Blog
  • Resources
  • Contact

Copyright © 2023 · Come Alive Creative · Affiliate Disclaimer · Log in