In This Episode You’ll Learn:
- How to create sustainable growth
- The importance of listening to your team
- Why you must always be willing to evolve
Create Sustained and Moderated Growth
Ross helps clients identify the difference they want to make in the world. Once his clients have recognized their driving factor, Ross’s team gives them the tools to turn that into a brand that ultimately connects with people.
“We think the key to having a more sustained and a more moderate growth is to have an audience who is actually listening to you and who actually cares about the things that you do.”
Build a brand people care about. By using creativity, out-of-the-box thinking and design to enhance messaging that really connects with people, you allow the customer to feel personally affiliated with your company.
Listen To Your Team
Be mindful of your team and how they feel. Ross shares it’s important to carve out resources and time for your team members so they can ask questions and receive help when needed.
Know when to say no. Don’t take on projects that don’t fit with your company. If you start taking on work that you don’t want to do, people will start associating your company with that undesired work. If you and your team have a passion or a goal, stick with that.
Continue To Evolve
Companies must continually progress in order to stay relevant and competitive in their industry. Ross says that his company is always trying new tactics or different experiences and he expects some of them to fail. You have to be willing to take risks and make changes.
“It’s important for businesses to evolve and move.”
Focus on staying ahead of the curve and allow the space for new ideas to form.
The Power in Design
Design is one of the most powerful communication tools that we have. You are able to gain more credibility and put more weight behind what you are talking about simply by having something to show for it. The beauty of design in podcasting — or any other form of media — is that you can highlight key points and then visualize them in different ways, such as in a blog or social post.
“The key to being a really good designer is curiosity.”
Ask questions and interrogate the things that you believe. Assemble little pieces of every conversation you have as you are learning, and your philosophy and way of thinking will improve.