Online Learning’s One-Stop-Shop:
Cameron shares that while they do have big clients and conferences using their e-learning platform, for him, the coolest thing is seeing all of the small businesses start to use Teachable.
Teachable is as close to a one-stop-shop as you’ll get for creating and hosting your online courses, including membership management, e-commerce, content hosting, and more.
Recently, conferences have started catching onto the e-learning strategy, and Cameron says that they can increase their revenue by 30% with this virtual pass.
Cameron has been with Teachable since 2015 and has seen them grow from $10,000 to over half a million in monthly revenue.
But with this much growth and nearly 80,000 courses on Teachable alone, many people might wonder if there is still room for growth in the e-learning sphere.
Cameron says no, likening it to NYC’s seemingly endless real estate potential.
“Just because there’s lots of e-learning content now, doesn’t mean there’s not going to be exponentially more pretty soon. We haven’t reached anywhere near a saturation point with this.”
That being said, he does encourage e-learning course creators to set themselves apart and find their niche before taking off.
“I would really strongly think through… what are the topics or what are the verticals that I don’t have to do any client education to convince them that this is something that they should buy.”
Fitness, health, and computer science are good examples of these verticals. He adds that churches are also missing an opportunity here, and should be doing a lot more teaching online.
What Makes a Good Teacher:
Cameron encourages teachers to focus on what they’re good at. For example, if your strength lies in live, one-on-one sessions, Zoom is probably a better platform for you to teach on than Teachable. However, if you have a specific plan, a vision for your content, and a specific order in which your students should complete their lessons, Teachable will work well.
He identifies successful teachers as:
- Teachers who are providing a transformation for their students.
- Teachers who are humble.
- Teachers who are teaching an actual skill where you can see something come out of it.
Cameron shares the example of the Sketchbook Skool which is a course that teaches people how to sketch and draw. They don’t claim that you’ll turn into Michelangelo, but you will turn into a better artist.
A mistake he often sees teachers make is jumping straight into selling a big-ticket item without knowing if there is demand from their audience. Instead, he recommends utilizing a free mini-course to see how your audience responds.
He encourages course creators to think of this free course as more of a lead magnet than something that will see high engagement or completion rates. What this does is it creates a strong core network in your audience and an understanding of what works and what doesn’t.
The more specific, the better.
“The more narrow your market, the more narrow you target your course, the stronger the connection you are going to have with your audience.”
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