Marketing
Dave started working with fortune 500 and 1000 companies in the beginning of his career. Then he went back to college and started a small website development firm with his best friend and college roommate in 2011. Although Dave says they didn’t know what they were doing, they grew it from a quarter of a million to two million in annual revenue in less than 18 months. It was then that Dave realized his gifts and passions laid in leadership and encouragement, and that he wanted to work in high growth environments.
He now focuses on creating and executing marketing strategies for small to medium size companies.
“Marketing is no different than any other skill set inside of a business, whether it be HR, operation or sales, it takes time, it takes you falling down on your face a lot of times, it takes a really strong strategy, but most importantly it takes a lot of pragmatic thought and execution.”
Dave sticks by the 5 P’s of marketing which he says are Plan, Persona, Publish, Promote, and Purpose. A lot of marketing doesn’t work because it’s missing a scalable process or a pragmatic plan.
You can help business owners or clients understand the ROI and strategy by discussing their pain points. They have a lot of pain stemming from things they’ve tried and failed, so they’re looking for some sort of metric to measure A + B got us C. You have to speak their lingo and understand their world and who they trust. Once you do that, it is easier to educate them.
On Striking Out On His Own
“At the end of the day, I know that if I go work for myself, my income potential is unlimited. It really is. If I have a scalable, good product or service, and a good strong network and I can deliver what I say I’m going to deliver in terms of what I’m selling, then life is going to be really good for me.”
Before one of Dave’s good friends passed away, he shared with him how he had regrets about certain things in life. Dan had lost other friends before, and they all shared similar parting advice.
“Their message that I heard over and over again was ‘don’t live with regrets, if there’s something you want to do go do it.’”
There is a balance you have to strike between thought out growth and going for it. One seems willy-nilly and the other is scientific, but with a balance, focus and a plan Dan says you can execute your dream. In the Rockefeller Habits and Traction, they discuss the importance of the intersection of People, Process, and Technology. He recommends reading John Acuff’s Books Start and Finish, and The Reluctant Entrepreneur. Intentionality and goal setting are huge for him.
On Podcasting
If you work in marketing and you aren’t going to Social Media Marketing World, get there. It is expensive but worth it. There, he discovered the subculture of podcasting and fell in love with the idea that it didn’t have to be perfect, just excellent. His company surveyed their audience to see if they would consume content on this medium and the response was positive. We later met at WordCamp and that lead to us working together to create Confessions of an IT Business Owner.
“We engaged you (ComeAliveCreative.com) for leadership on our podcast, of which you did a phenomenal job. The hardest part actually of working with you was how you challenged us and pushed us to think about the why and think about the direction of the podcast. But we needed it.”
Dave discusses the challenges and the benefits that have come of starting their podcast, and how important he believes it is for marketers to be using podcasts or some sort of audio content. His advice is that you should never be afraid to pay professionals and consultants to do something or teach you how to do something that you are not a professional at.
Contact:
Website: Scottdigitalmarketing.com
Twitter: Dave C. Scott
LinkedIn: Dave Scott
Credits:
Hosted by Jeff Large | JeffLarge.com
Produced and Powered by Come Alive Creative | ComeAliveCreative.com
Music provided by Birocratic | SoundCloud.com/Birocratic
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