Jamey Stegmaier defines content marketing simply as him putting his thoughts and ideas into content that helps marketing. Day to day, he project manages his board game business, Stonemaier Games, working on everything from design to distribution. He typically clocks 12-13 hours a day, seven days a week.
Jamey prefers this relaxed pace to feeling rushed and trying to fit everything into a certain time frame. While there was a time when it was tempting for him to glorify how much he worked, this schedule has been invigorating for him.
Social Media and Content Marketing
Jamey is similarly engaged when it comes to social media. He spends time checking all platforms every day, with most of his time spent on Facebook. It has proven to be a great place to build relationships and trust with his customers. In fact, it has even informed some of the board game products they create.
“For me, it’s actually closely tied to what I consider relationship-driven marketing which is a lot of what I do on social media. The general idea is that I process my thoughts by putting them on paper and sometimes putting them on video. Whether I’m doing that about games or about entrepreneurship or crowdfunding, I found that really helpful for me.”
Building A Board Game Business
The board game business co-founder is careful to check in each month and evaluate what is working and where he could spend his time better. However, he also emphasizes the importance of spending time on things that you love and enjoy doing. This balance could be credited to helping bring his board game design from a hobby to a thriving business.
While this change brought a newfound pressure to provide for his employees and customers, they are doing well and are celebrating three years this year.
“There’s inclusivity, there’s transparency, and there’s also our mission statement about bringing joy to people and so I try to remember that in my interactions with my customers on a daily basis.”
Fairness is also very important to Jamey when it comes to both his board game customers and Stonemaier employees.
Jamey’s Challenge For You:
Take time to walk through the steps of your customers each month.