Tiffany daSilva started learning and working with SEO when she was nine.
One summer while she was growing up in New Hampshire, she taught herself how to make websites. Then, she was determined to figure out how to make people find her website.
It wasn’t until she was working for a web development company years later that she realized that SEO was a skill. From there, she tried her hand at pay-per-click, wrote for a gossip blog, and worked for a startup, before eventually breaking off on her own.
Understanding the Customer
She calls herself a “Growth Hacker” on her website, but she says “Growth Marketer” might be a better definition because her strategy isn’t just a quick fix.
The strategies that she employs for each business depend on the kind of growth they are looking for, their budget, and their goals: immediate and/or long term.
However, customer research and learning the language her clients’ customers are using is always key. If the customer arrives on any page on the website, will they understand that they have found what they’re looking for? What are the keywords customers are using for the product? Is the website design and content strong? Often, she will create lead pages full of keywords, let them grow, then focus on PPC. From there, SEO will kick in.
Tiffany lists the following as some of her most important resources:
- She likes to teach using MOZ and she’s coming out with an SEO course soon.
- Joanna Wiebe’s work and resources constantly inspire and teach her new things.
- Screaming Frog is also a tool she uses to look at other sites to see how their SEO and PPC is set up.
Make sure your website or podcast or any kind of digital content is what your audience is looking for, and then go above and beyond.
“I think it’s all about making sure that if someone is looking for whatever you’re talking about, that they will not only find you, but you’re giving them the best experience to share, and once they’re in it and they’re listening to you every week, making sure that you connect with them in a way to say ‘This is really important, I really want you to share this with someone you know.’”
With all of the content online, it’s easy to get lost, overwhelmed, and distracted. Tiffany had created a list of things that helped her stay focused in the face of these challenges, and a friend urged her to share it with others. Flowjo was born.
Tiffany’s Flowjo Box has 100 growth hacking tips on how to brainstorm, acquire, convert, retain, get customers to advocate on your behalf, and cash out. It has checklists organized by doing and done and is a tangible way to stay focused on your goals and track your progress.
We are fatigued from screen time, and this is why she made the box physical. Using your brain and hands in a tactile way makes you more creative and helps you think in new ways.
Imposter syndrome affects even the most successful people. Tiffany shares that even after getting her Masters and working for 10 years to be her best, she felt like she failed and wasn’t meant to be a digital marketer. She had to look back and see all of the people that she had mentored and remember that it’s about staying curious and getting out of autopilot.
- Write down the things you are saying to yourself.
- Who is the villain? Who is making you think these negative things and say these things to yourself?
- Gather a SHINE crew – a community of people who you can go to for support, empowerment, and advice.
“The end result is deciding what your legacy is going to be as a marketer, or as a person… for me, I want marketing to be diverse socioeconomically. I want the person who doesn’t think they’ll ever have a chance to be in marketing, to be in marketing. And in order for me to get there, in order for me to open the doors for other people, I need to be confident that I should actually be here myself.”
- Be curious and ask questions to someone you feel really, really intimidated by.
- Compliment someone today, even a stranger.
Tiffany is offering a special discount on Flowjo for Jeff Large listeners!