Todd Cochrane is down in the trenches doing this thing. From running his own podcast company that provides WordPress plugins, hosting and other services, to hosting and appearing on regular shows like Geek News Central, New Media Show with Rob Greenlee, and Your Podcast with Mike Dell, time management is key.
Todd says doing the shows helps him continuously build his credibility, as he is constantly learning new tricks.
When he was in the Navy, he would come home and do his podcasts in the evening. So now, after work, he sticks to that battle rhythm. He says that time is precious, so he invests in his process by getting in and getting out, without editing too much.
“That’s the beauty – (a podcast) can be anything you want it to be.”
Love Your Audience
To stay relevant and love my audience, I remind myself that this is a one on one conversation. That’s why it is so important for companies to choose their voice wisely.
Todd’s top priorities for podcasting are:
“Sustain superior content. Do your show preparation, and have a flow. At the same time, if you get that itch, don’t be afraid to make a change. Finally, be consistent. The number of shows you do per month will affect your success.”
Todd rejects the idea of a sweet spot in podcast duration. If you are putting forth good, engaging content, it won’t be too long and your audience will listen.
He sees his audience as family or “Ohana” because in a way, your podcast listeners almost know you better than your family and friends. In fact, his business Blubrry was built from his audience. He said he needed a programmer, a graphics guy, and his podcast listeners answered.
Connect With Your Audience
To really connect and love your audience, he believes it is important to be real, genuine and yourself, because nobody likes a know it all. He also emphasizes respecting your audience’s time. They have made a conscious decision to press play. Once they do, you have 3-4 minutes max to impress a new listener, so get to it. By setting expectations early on and letting them know what you will discuss, you create trust.
“I want listeners to be excited about podcasting. I want them to think about this is a medium where you can connect on a deep level with the audience.”